dryrobe are opting out of Black Friday & cyber Monday. We are closing our office and giving the staff a paid day off on Friday the 25th November. We will be spending the day outside. The website will still be operational but we don't wish to be a part of the insanity.
dryrobe has always been about designing & building the best possible products and offering them at the best price we can. It is what we do. We have kept our prices largely unchanged for 4 years but post brexit, due to increased costs of materials and services we will be increasing our prices in the New year. We don't build our pricing on a model that has x amount of sale days 'built in', or produce 'sales' stock just for sale days and we dont have styles that go out of fashion.
We make the World's best change robes & sell them at the best prices we can with the best customer service we can, all day, every day. It is that simple.
It's not that strange a move, we aren't the only ones. Huge US Outdoor gear and apparel retailer, REI is going taking this approach for the second year. The Seattle-based retailer announced that it would close all 149 of its stores on both Thanksgiving and Black Friday. It would also pay all 12,287 employees to take the day off and spend it outside.
We walk our own path and make our own decisions and we have to do things in a way that makes sense for us. The sales simply don't suit our business or the way we work. They don't fit in with what we are about or reinforce any ideal we aspire to promote.
We value our relationships with our customers, and our retailers and we like to keep things simple. We hope that Black Friday might just be transforming from a day of consumerism & excess, into a day of minimalism and appreciation of the great outdoors.
We would like to think others might understand & even join in #OptOutside
Time to leave you with a quote from Tony Robbins:
It's not what we do once in a while that shapes our lives, Its what we do consistently.