Jobs at dryrobe®

Head of Digital Marketing

dryrobe® is currently looking for a highly passionate Head of Digital Marketing to join our dynamic team.

This is an excellent opportunity to lead the paid media strategy in a successful, fast-growing e-commerce business working with some of the world’s leading brands. This is a fixed term contract of 13 months to cover maternity leave on a full time basis.

The right candidate will develop, implement, track and optimise our digital marketing campaigns across all digital channels, working closely with Media Agencies, Marketing Team and our in-house creative team to deliver successful digital marketing campaigns.

If you have solid knowledge and experience of social media advertising, strong analytical skills and looking to step into a role within one of the most exciting new digitally-led brands, this could be the role for you.

dryrobe® is all about people making the most of their time outdoors and leading a healthy active lifestyle. We make the world’s warmest, most versatile changing robe which is used across many outdoor activities including surfing, swimming, triathlon, and family adventures.

We are based in beautiful North Devon and encourage our staff to take advantage of the awesome activities on our doorstep.

Job Summary:

The Head of Digital Marketing will be responsible for the paid media budget and managing digital marketing campaigns, including PPC and paid social advertising, as well as SEO and affiliate marketing.

They will utilise a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, like Google Analytics. They will measure and report on the performance of all digital marketing campaigns using reporting software including Shopify and TripleWhale to produce data-driven recommendations, identify trends and optimise spend and performance.

Excellent interpersonal skills, advanced communication, and presenting capabilities are integral to the role, as they will be required to lead the team with data-informed proposals.


Office based, however after initial induction and training to the company we would consider hybrid working. Our office is based at dryrobe® HQ, Braunton, North Devon

Job type:

Fixed term contract of 13 months to cover maternity leave on a full time basis.


Full-time; Monday - Thursday 9 - 4:30pm and Friday 8:30am - 3:30pm


Depending on experience.

Application closing date:

May 31st 2024


To apply, email your CV and cover letter to

Please view the job description here.