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It’s a product born out of necessity & the dryrobe now seems to be everywhere. How did a small company based in North Devon UK make a product that has been worn by some of the World’s best athletes and how did it is all happen so fast?
Well, of course, in reality it has been a gradual process of development. Following an early interest & uptake by surfers & swimmers in the UK and after various upgrades & design changes, Team GB elite athletes first seen in dryrobes back in 2013 (unbranded due to sponsorship restrictions) at London Triathlon ITU Grand Final, and more recently at the 2015 London triathlon. We have seen dryrobes popping up at the commonwealth games on Team GB swimmers, & they look set to play a part in the Olympic Games at Rio in 2016.
Dryrobes are also used by the Royal life saving society, leading water safety experts & lifeguards throughout the world. They are used for some of the most high-profile events by the worlds biggest & best known brands including Red Bull & Mercedes-Benz.
The rise has been swift & it is due simply to the way the dryrobe functions. The advantages were quickly recognized and tested by performance coaches, physiologists & specialists in cardiovascular physiology with some convincing results. (details of which still remain classified due to our working relationship with the teams involved).
It’s so obvious that it sounds ridiculous. It is quite simply that there has been nothing like it before & the dryrobe does what it sets out to do, & more, in an incredibly effective way.
the dyrobe’s primary function is a change robe. You can pull your arms inside the sleeves & you have room inside to get a wetsuit, tri-suit or any kit, for whatever your sport might be, on or off whilst staying warm, covered & protected from the elements.