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This Black Friday (November 25th) at dryrobe® we will be closing our HQ and giving all our staff a paid day off to head off into the great outdoors and get active.
This is the seventh year in a row that we have decided to #OptOutside and, as in previous years, our website will still be operational as normal but we don't want to be a part of the Black Friday or Cyber Monday sales, which simply don't suit our business or the way we work. We value our relationship with our customers and like to keep things simple.
The decision to #OptOutside makes as much sense for us now, as it did when we became the first company in the UK to do this back in 2015.
Here at dryrobe®, we have always been about making the world's best changing robes and selling them at the best prices we can with the best quality and service, all year round. We believe in the value of our product as a quality investment piece of kit, it’s as simple as that.
dryrobe® isn't the only business taking this stance. The #OptOutside movement was started by REI in the US, who closed all of their 150+ stores and paid all 12,000 employees to take the day off to spend it outside, as well as encouraging their customers to do the same.
Since then businesses and organisations across the world have followed suit, joining a growing movement towards making Black Friday less about consumerism and more about the appreciation of the great outdoors.
Share with us what you’re doing on Black Friday on social media by tagging us in using @dryrobe and #OptOutside.
"It's not what we do once in a while that shapes our lives, it's what we do consistently."
- Tony Robbins