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This year, International Women’s Day is calling to #BreakTheBias.
The campaign encourages a world that is free from discrimination, stereotypes and bias in favour of diversity and inclusivity in workplaces, communities and education institutes. By coming together, spreading awareness and sharing experiences, we can collectively #BreakTheBias.
To celebrate International Women’s Day, we asked some of the inspiring women that we have had the opportunity to work with, including our incredible ambassadors, charity and brand partners, what this means to them and what advice they would like to share with other women of the world. In solidarity, they’re striking the #BreakTheBias pose. Anyone can get involved with to support the campaign, keep up to date by using the hashtag #BreakTheBias.
Lexie Kelly - Professional marathon swimmer and USA swimming coach
Happy International Women’s Day! Today and every day we strive to #breakthebias! We must acknowledge that we are all special, unique, and incredible humans no matter what gender, race, look, status, etc. We are all equal and deserve the very best in life!@lexiekellyswim
Izzi Gomez - Five-time SUP-surfing world champion and big wave surfer
To me international women's day is about celebrating each other, showing appreciation for those who inspire you, recognising the progress that has been made and keeping the conversation going. As a woman in sport, I’m very fortunate to live in a time where I have seen barriers broken and stereotypes shattered. We have come such a long way and there’s still so much more room to grow!
Cal Major - World record-breaking stand-up paddleboarder and environmental campaigner
Whether we like to admit it or not, gender biases exist. I have tried doggedly to never let them stop me from achieving physical challenges, and in some cases they’ve pushed me on harder to do so! However I think subconsciously the narratives in our society are different for different genders. I see International Women’s Day as a way to raise up other women, and acknowledge our unique abilities, whilst respecting and celebrating all members of our communities, regardless of the gender they choose to identify with, who support and respect their fellow human beings.
Yvette Curtis - Founder of Wave Wahines
To me – this means helping support women and girls from all communities to access a sport that they may not have thought was a space for them based on the current media and representation. Empowering them and myself to take up space.
Jenny Jones - Snowboard legend and Winter Olympic bronze medalist.