Brand Superiority

There’s only one real dryrobe®. We are proud creators of the world’s first outdoor change robe and over time there have been many imitators and change robes (of varying quality) that have popped up and occasionally these get described as ‘dryrobes’.

We are flattered, but as harmless as this might seem, it’s actually causing our lawyers some grief and they are bothering us about this way too much. So we’d like to explain how to use our name and why it’s important.

The term dryrobe® is in fact a registered trademark, when you use dryrobe as a noun you diminish the importance of it. We need our customers to know when they buy a dryrobe they are getting the trusted performance of a genuine dryrobe® product. We’re relying on you to call it by its name.

Because we love the fine print.