The dryrobe team spend a fair bit of time out of the office and on the road, attending events around the country and meeting lots of amazing people, as well as demonstrating the many benefits of dryrobe of course. We recently received an invite to attend the Women’s Adventure Expo - an event described as the first and only adventure and travel expo in the UK dedicated to women, with the aim of empowering women who are interested in, or engaged in, adventure and exploration. The team leapt at the chance to be involved and hear some of these amazing women speak about their stories and adventures, so on a sunny Saturday in April we found ourselves by the harbourside in Bristol, ready for a day of inspiration.
The event was a new part of the Women’s Adventure Expo, as it focussed on water based activities and adventures. The day was set out with a series of incredible headline speakers delivering talks as well as fascinating presentations from water champions and organisations. From epic ocean crossings to swimming some of the planet’s most challenging waters, the day was packed with incredible stories and causes to get us motivated and buzzing to get out on watery adventures of our own.
The first headline speaker was a wonderful lady who we at dryrobe know well - the amazing swimmer Beth French. If you haven’t heard Beth’s story before then we highly recommend you go and check it out - from being diagnosed with ME at the age of 17 and being wheelchair-bound, she has gone on to conquer the illness and live symptom-free and now fills her life with incredible adventures and endurance swims. From travelling the world and living in amazing places, to becoming ordained as a Buddhist nun, Beth’s life philosophy is about exploring the art of possibility to fulfil your potential. Her current challenge is to attempt a world first by taking on Oceans 7 - seven of the toughest swims on the planet. Only 6 people have ever completed this challenge and Beth aims to be the first to complete them in one year - incredible!
Beth’s talk had the entire room hanging on to her every word - with the dryrobe team being no exception. Hearing her story firsthand was an incredible experience and made us want to get out there and get swimming right away - her message of getting out there and going for your dreams was one that should certainly be put into practise as much as possible. The message that stuck with us the most was this - “If you don’t nudge your boundaries, you narrow your comfort zone...stretch your adventure muscles.”
The next main speaker was the fantastic Erin Bastian, who filled the room with laughter and awe as we listened to her tales of adventure via sea kayak. From her first journey around Sardinia to her paddle through one of the world’s most remote wildernesses in Patagonia, Erin’s message to remember was to never look at a challenge and give up on it because it looks too big, or too difficult. Instead, she taught us to break these challenges down into smaller, bitesize chunks that on their own are more manageable and allow you to conquer the main challenge itself. Erin carried on the same message that Beth had started the day with - which is to get out there and adventure! Many people fear failure and so never get started, but in Erin’s eyes the only true failure is the failure to learn from our experiences.
The final headline speaker of the day was the amazing Sarah Outen MBE, an adventurer of both land and sea who enthralled us with tales of her 25,000 mile, 4.5 year journey to circumnavigate the globe by rowing, cycling and kayaking. A truly awe-inspiring adventure, Sarah overcame huge obstacles and some seriously extreme conditions in her expedition which at times meant she wasn’t sure if she would make it out alive. Sarah’s journey was certainly not plain sailing and she was at times forced to change her route and alter sections altogether, but she showed us that these changes of plan actually enriched her journey and took her to places she might not have seen or experienced. This message tied in perfectly with Erin’s earlier lesson that we shouldn’t fear failure, but should see it for what it is - an opportunity to learn and even to find something new altogether.
We left Bristol after the Women’s Adventure Expo filled with inspiration and buzzing to get out on adventures of of our own, most of all we wanted to get ourselves out on the water as quickly as possible. The whole event was a real celebration of amazing women and their adventures, which we certainly agree doesn’t get enough coverage. The future’s bright though with fantastic events like the Women’s Adventure Expo doing an amazing job of empowering and inspiring all the potential adventurers out there. Their next event is October this year, if you can make it we highly recommend you do.
Here in North Devon we are immensely proud of our local community and love to hear about the incredible people who are part of it. There is a lot of good work being done in the area and we feel that this is something to really celebrate. We recently heard a story about local teenager Liv Bennett being named North Devon’s Most Inspiring Under 21 Year Old and we decided we had to find out more, so we sat down with Liv to catch up and talk surfing, volunteering and inspirations.
First of all Liv, please tell us about being named North Devon’s Most Inspiring Under 21 year old, where was the award from and who decides?
It was put out as a vote to the general public - I was put forward by the lady who runs Wave Wahines, I had no idea! I knew about the organisation and the awards because Peony Knight won it last year. I think a lot of parents of the girls I coach voted for me - because of the work I’ve been doing with Wave Wahines and Wave Project, as well as teaching yoga and surfing, so it all came about from that really. The award was from the charity North Devon Against Domestic Abuse (NDADA) and was part of the Inspiring People Awards, which celebrates people carrying out inspiring work in the community.
You mentioned Wave Wahines - what is it and how are you involved?
So Wave Wahines was started by a lady called Yvette Curtis - she approached me and my sister, as well as another instructor Karma - she got us together as she wanted to set up surf coaching for local girls. She had noticed there was a gap in coaching between beginner surfing and more advanced development squads and so the idea came about to set something up which would provide a fun environment for girls to come together and surf.
We work with local surf schools to teach on the beach and get the girls together as there is often a real lack of girls at surf clubs, which is a real shame. It’s been going really well, we did a few weeks in the sea last year before the surf schools closed and then we’ve been keeping the group together, doing things over the winter - the group has actually grown before we’ve even got back in the water! We’re hoping to be back in the sea next week and we can’t wait. The girls really make it special, some didn’t know each other beforehand, but as soon as they’re in the water you wouldn’t know who is friends with who, they just all surf together and have fun!
You’re also involved with the Wave Project, can you tell us a little bit about this?
The Wave Project is a charity that helps disadvantaged kids to learn team building skills and build self-confidence through surfing, there’s kind of no better way to do it! There are projects all over the country and I volunteer with the North Devon project. It brings together children from the local area who have been referred to the project, it could be by a counsellor or teacher, and they can be referred for a whole range of different reasons, which is really exciting to see how surfing can help so many different children. It’s all run by volunteers and I love being part of it - it’s also great be in the water all the time!
It’s incredible to see the improvement in the children - on the last programme I worked with one girl who at the start was so petrified when she was ankle deep in the water that she wouldn’t stop screaming, but by the end of 6 weeks she had learnt to stand up on her surfboard and ride waves to the shore - and had stopped screaming! It’s so good to be a part of and it’s one of those things where once you’ve done one programme you just get addicted and want to do more and then you’ll be volunteering forever, it’s so much fun. There’s so many smiles, it’s equal between the volunteers and the surfers because everyone just bounces off each other!
As you’ve been named North Devon’s Most Inspiring Under 21 year old, what is it that inspires you?
I’d have to say my sister Jasmine. She’s just super busy all the time! I think one of the reasons I was nominated for the award was because I’m involved in so many things - and I think that I have that from Jasmine. So she’s doing a degree at the moment but she’s also involved in so many things, she’s very passionate about activism, the environment, equality - she’s always researching or getting extra qualifications, so I think I followed in her footsteps in that way.
Also one of my teachers from secondary school, Olaf Rinvolucri, he passed away last February, he was just the most enthusiastic teacher ever, he was great. I was in my GCSE year when he died, it was a real shocker for a lot of people because he was very young. We just all realised how much passion he had for what he did, and he was super accepting of everyone and everything. He was all about teaching us that it’s not necessarily what you can do or being the best but it’s about how much passion you can put into each thing you do. So I took that message from him, he was a really big role model.
So Liv, we saw you in your dryrobe - how do you use yours and what does it do for you?
Well I got mine for my birthday from my dad, from Ralph’s surf shop, so I wear my dryrobe at Wave Wahines and also when I work at Surf South West. For coaching surfing it’s ideal - SSW have dryrobes for the instructors but it’s great because I don’t have to share with the guys! It’s amazing when you’re always in and out of the water when you’re surf instructing and need to stay warm. Sometimes I even walk to work rather than cycle so I can wear my dryrobe on the way there!
What’s next for you Liv, what are your dreams?
I’ve applied to go to uni in September, I really like science so I’m going to study dietetics and I’d like to be a dietician one day. I also teach yoga currently so I’d like to continue doing that and getting more people involved in yoga. I’d also like to travel and teach yoga, I think it would be amazing!
All images courtesy of Guy Harrop Photography
Here at HQ we love to hear about the epic adventures and incredible locations where dryrobe can be found, it always amazes and inspires us to see people keeping warm all around the globe.
Recently we heard rumours of an epic surf session that happened north of the Arctic Circle, at Unstad in Norway, with none other than surfing legend Tom Carroll. So we did some hunting around and found some photos.
If anyone can be considered a great of the surf world, then this man certainly can. We found out that Carroll had come to Norway at the invitation of Tommy from Unstad Arctic Surf School, who we have been proud to supply with dryrobes after meeting them at ISPO when we were at the Cold water surfing section with our friends from Carve magazine, along with others, after receiving an invite to be there from Patagonia.
Add in to the mix the incredibly talented photographer Olivier Morin and this was an adventure that just had to be shared.
With water temperatures of of roughly 5 degrees C, this was a slightly different climate to Tom Carroll's home of Australia.
With air temperatures as low as 2 degrees C, keeping out of the cold wind and using a dryrobe to get changed on & out of wetsuits, makes a whole lot of sense.
dryrobe is right at home in Unstad - definitely #dryrobeterritory
At 55 years old, Tom Carroll still shows the style and skill that won him two world titles
Olivier keeping himself warm between shooting in Norway's icy waves
Tales of the day's surf being swapped next to the campfire
All photos by Olivier Morin
We scoured the internet to group these photos together so a mention must go to the article posted here: http://darkroom.baltimoresun.com/2017/03/arctic-surfing-unstad-norway/ - check it out for more great photo coverage of the trip.
For the past 3 years dryrobe have had the privilege to be involved in one of the most challenging and unique open-water swimming events out there - Red Bull Neptune Steps. This is an adventure race that challenges athletes like no other - pitting them against 420 metres of cold water, forcing them to climb 18 metres over 7 canal lock gates and pushing participants to their limits. This year’s event was no different, with over 320 competitors hitting the water on a rainy Saturday in Glasgow - and dryrobe was on hand to witness this intense challenge.
Mark Deans (Instagram @markodeans) - Undefeated RedBull Neptune Steps Champion
dryrobe ambassador and big wave surfer Andrew Cotton was one of the brave swimmers taking on the Neptune Steps this year and he told us it was one of the hardest challenges he has faced yet - and this is from a man who takes on the world's biggest waves! “The cold was a good 7 out of 10 - the swimming and the climbing was definitely the hard part - next level hard. It was definitely dryrobe territory!”
We also caught up with Nicolas Dewalque - a truly inspiring athlete who conquered the Neptune Steps this year. Nicolas is a visually impaired triathlete who takes on some seriously extreme challenges, with the Neptune Steps being no exception. After completing the course, Nicolas and his guide Sarah gave us their rating for the event:
Sarah: “It was at least an 8.5/10 for difficulty - but over a 10/10 for fun!”
Nicholas: “It was definitely hard, but it was a lot of fun. It’s easier to say it’s a lot of fun once you’ve finished though! We definitely enjoyed it very much!”
Nicolas Dewalque - Visually impaired Triathlete & dryrobe sponsored athlete & guide Sarah
The event itself had a real festival feel to it, with crowds of spectators lining the canal through the entire day, cheering the swimmers the whole way up the course. It almost became a race against the swimmers as the crowd moved up the canal to keep up with the competitors - they weren’t hanging around! There were some seriously nail-biting races through the day, as the top swimmers from heats progressed through to semi-finals and then the finals, which saw the biggest crowds of the day encouraging the athletes on - almost willing them up the obstacles with their cheering.
The finals themselves were intense, incredibly fast races up the canal - in the Men’s division it was local Glaswegian swimmer Mark Deans who topped the podium, for the third year in a row. His winning streak just keeps on going. Andrew Horsfall-Turner came in second and Marc Austin took third. The women's final was equally as incredible to watch - 25-year-old Jennifer Davis took the crown, with Lilyella Craw-Seamen coming in second and Fiona Gibson in third. The swimmers took to the podium to celebrate their achievements - and having claimed their coveted Neptune Steps dryrobe!
Left to right - Andrew Horsfall-Turner, Mark Deans, Marc Austin, Lilyella Craw-Seamen, Jennifer Davis & Fiona Gibson
Red Bull Neptune Steps truly is one of the most unique and awe-inspiring events out there, every single swimmer who completed the gruelling course can certainly be immensely proud of their achievement. We are very proud to have been a part of this event and we are already looking forward to next year - see you there.
To see more images from the event click here.
Photo Credits: Pete Hill & Red Bull Content Pool
By Athlete Adventurer Ross Edgley
Last year’s schedule was (pleasantly) manic as I set out to raise money and awareness for some truly amazing causes. All from the safety and comfort of my dryrobe, it started in January when I ran a marathon pulling a 1.4 tonne car around Silverstone Race Circuit. In May I then climbed a 20m rope (repeatedly) until I’d climbed the height of Everest (8,848m). Finally — and perhaps the only logical way to top this — in November I completed an Olympic-distance triathlon carrying a 100lbs tree which the media dubbed, “The World’s First Tree-athlon”. But among the sports-based, charity-led mayhem the one piece of kit I was never without was my dryrobe. Here’s why.
World’s Strongest Marathon | 1.4 Tonnes | 26.2 Miles
Silverstone race circuit is iconic! It’s home to British motor racing and renowned around the world. But it’s also a vast stretch of land that’s void of any shelter from the wind and rain which makes it freezing cold in January if you’re crazy enough to try and pull a car around it. This is something I discovered the hard way when at 4:00am I was only 5 miles into my 26.2 mile challenge. Fortunately help was at hand in the form of my support team at THE PROTEIN WORKS™ who came equipped with my beloved — and much needed — dryrobe.
With my lactic-ridden legs growing numb from the cold, we decided to break up the marathon into sets of 2km. In between sets I would be wrapped up, fed (copious amounts of whey protein), stretched and watered and then continue for another 2km. It wasn’t fast, it wasn’t pleasant and it definitely wasn’t a spectator sport, but after 19 long hours it was finished.
World’s Longest Rope Climb | 8,848m
7am, April 22nd 2016 and I’m standing in Ashdown Forest, England. Found in south England it’s an ancient area of tranquil open heath-land that occupies the highest sandy ridge-top of the High Weald Area of Outstanding Natural Beauty. 30 miles south of London the scenery is stunning! But I can’t enjoy any of that right now, all because for the next 20 hours I will be climbing a 20m rope (repeatedly) until I’d climbed the height of Everest (8,848 metres).
Burning through 4 pairs of climbing gloves and 2 pairs of trainers, my body was bruised and battered but warm. The latter being very important since according to scientists from Duke University Medical Centre, USA, who analysed muscle activation during climbing techniques there is an “Abrupt peak in bicep and forearm muscle tension during the pull-up and lowering” phase of the climb. Over 20 hours this “abrupt peak” in tension becomes even more pronounced and amplified so keeping my arms warm, fed and massaged was key to combatting this kind of extreme, localized fatigue.
Thankfully I only needed 1 dryrobe (as the rest of my kit was ripped, worn and destined for the bin) and after a long, sleep-deprived night the World’s Longest Rope Climb was complete before sunrise.
World’s First Tree-Athlon | 1.5km Swim | 40km Cycle | 10km Run | Carrying a 100-lbs tree
My final sports-based charity event was (thankfully) in warmer climates. On the sun-soaked beach of Nevis in the Caribbean, I walked to the start line with a tree attached to my trunks (all under the confused gaze of many competitors) and then proceeded to swim 1.5km, cycle 40km and run 10km with it on my back. It (again) wasn’t fast and I definitely won’t be challenging for a place at the KONA World Championships any time soon, but it was (semi) enjoyable as the crowd cheered and handed me water and fruit on every corner.
But the only reason it was (semi) enjoyable was because of the hours and kilometres I spent in the freezing cold lakes and rivers of England in October training for it. To borrow a quote directly from the dryrobe website, “There's no such thing as bad weather, just bad clothing.” Which is I attacked every cold morning swim with my pre-workout sports drink in one hand and dryrobe in the other. Since (again to borrow another age-old sporting quote) once the Tree-athlon arrived my goal was to “train hard and compete easy”.
Now looking ahead to 2017 and my schedule looks set to make last year look like a “warm up”. Details coming soon…
Ross Edgley is an athlete adventurer, chief sports scientist at THE PROTEIN WORKS™ and considered one of the world’s foremost fitness experts.
Last year our paths crossed with Dave Cornthwaite adventurer, author, motivational speaker and founder of SayYesMore. After receiving some great images of Dave in his dryrobe we wanted to get to know more about him and his adventures:
Have you always been interested in the adventure lifestyle or did you make a life change?
I had a totally addictive Playstation habit in my early twenties. Woke up in the morning on my 25th birthday and I looked at my cat who was asking me for breakfast, and just realised that she was going to have a much better day than I was. Then I thought “that’s ridiculous” and realised there was no way I can just carry on going into work doing something that I’m not very good at, or that I don’t really enjoy, for the rest of my life — it just didn’t really make sense. So ever since then I’ve had a mission to make my life better than my cat’s. I started doing new things, which starts with saying yes more often, and eventually I found myself a skateboard.
Two weeks after stepping onto that I quit my job and decided that I was going to try and get the world distance record on a skateboard. I went from John o’Groats to Land’s End and then crossed Australia — almost 4,000 miles — and after that I got a book deal and I’ve never really looked back! It's amazing what one, big, crucial decision can do to change the direction of your life forever.
For someone who hasn't come across it before, what is SayYesMore?
For 10 years SayYesMore was a personal motto to make sure I didn’t just waste away. Every time we do something new we grow and develop and learn new skills, or even learn that we don’t need or want to do that thing again. I want to get to the last day of my life and know that I reached my potential because I couldn’t have spent my time better. So ‘Say Yes More’ is kind of about making the most of life, making it count, not letting opportunities pass us by — and not just living for decades just doing work because it pays — but getting out there and working out how we can be the best possible versions of ourselves.
In 2015 I had a project to try to turn my Facebook audience into real friends — so turning social media into a proper social connection. So I invited people camping. I told them to meet me under the clock at Liverpool Street station, and I said “we’ll go camping and you’ll be back in time for the next morning. You might be a bit smelly but you’ll have had a good night under the stars and have met some new friends”. 19 people turned up for that first camp-out and then the next week 25 people and then on and on. We had hundreds throughout the summer, and that community of people we called the YesTribe. They were the type of people that if you went to them and said, “Hey, I’m sick of my job, I want to quit and cycle around the world or set up a charity”— just something that’s a little out of the box— they’d say “that’s awesome! I’ll help you”. Suddenly things just started to happen because people were supported by folk with a positive mind-set.
We had a festival called Yestival at the end of summer in 2015 — to just celebrate this growing community — and that went down a storm. 200 people came so it was just a little festival but in the following year those 200 people collectively went out and raised three quarters of a million pounds for charity and travelled over 100,000 miles under their own steam. Each one of them sent out their own ripples and formed their own communities — now we’ve got over 3,000 people in the YesTribe and it’s growing fast. In October we had our second Yestival with 400 people. I think everybody wants to feel that they can enjoy life — that they wake up on a Monday morning and are actually excited to get out of bed — and, in all of these adventures, spend time with good people and spend more time outside. It’s amazing what can happen.
Yestival (pic by Jon Chater)
What draws you to adventure, particularly the most recent journey across Japan?
There's a wonderful quote which reads, "You will either experience the pain of discipline, or the pain of regret. The choice is yours." For me, this defines any aspect of our lives where there's an element of growth or hard work required to get somewhere, and I see a long-distance endurance adventure as the best teacher of all the basic disciplines needed to forge a really varied, successful life.
I adore that combination of 'bloody hell, this is grim, get me out of here' with 'I would take this moment, this toughness, over another minute in an office doing something just for money." I find challenges really fun, especially the tough bits, and there's nothing like carrying everything you need to survive, waking up in a tent or hammock every morning, feeling fit enough to keep on going no matter what, and living a story worth telling. I know what it's like on the other side; to be lazy and stuck and pasty and all of the examples that you see during a typical London commute (!) and adventure totally unlocked that for me.
I have a project called Expedition1000 which is more of a life than career project. The idea is to do twenty-five different non-motorised journeys of at least 1000 miles in distance, each one using a different form of transport. So far I've covered over 20,000 miles across twelve journeys, including skateboarding across Australia, paddle boarding the Mississippi, swimming the lower Missouri and most recently, taking a kick scooter named Swifty around Japan. I don't plan, train or spend a lot of money, just get to the start line with the basic gear and start moving. Everything else turns our ok if you go into it with a positive attitude, and generally living adventurously with an 'I want to do this and it doesn't matter who says it's stupid or impossible' attitude gets me up in the morning.
What would you say to someone who wants to make a change?
What the hell are you waiting for? If it's really something you want to do nothing will get in the way, and if you want some support drop into www.sayyesmore.com and join the YesTribe group on Facebook, then come along to some events. When you're surrounded by positive, supportive people, endless magic begins to happen. You have NO idea what you're capable of, and you'll never know unless you try. So get moving!
And finally what does dryrobe do for you, what do you use it for?
Well, I live on a boat and Winter is pretty chilly, so I'm sitting here right now in my Dryrobe. I'm also working out whether I can feasibly pack it for an upcoming adventure I'm leading in Iceland, but primarily my Dryrobe gets used every day. I leave my boat to go to the shower rather than drain my water tank every day, so Dryrobe is both protection from the elements and a really effective towel. I run an adventure and positivity festival called Yestival each October and wore it every morning as I wandered around in the freezing cold, checking in on everyone and everything, and if I had a tenner for everyone who said 'that looks AMAZING, it's so cool and warm!' I would be much richer than your average festival organiser! Haha! Sure, it comes to the beach with me now and then for surf and kite surf changing, but it's the first thing I reach for when I go outside. It's a down jacket-killer!
Dave in his dryrobe taken by Reece Pickering
You may have previously seen some footage of dryrobe being used in Iceland by pro surfer Taz Knight. When the opportunity to film dryrobe in the land of ice and fire came around again we did not hesitate to get involved.
We collaborated with the talented adventure and action filmmaker Ryan Lovejoy to create our latest dryrobe Iceland short film. As someone who uses dryrobe during his film expeditions before we even began working together, we knew that we had found the right person to capture what dryrobe is about. Having such a varied experience of portraying the world and a good knowledge of Iceland, this has come together and we are proud to share it with you.
It’s a great time of the year with many getting to spend time with their families and away from their usual routines. We have been seeing loads of pictures of people with their new dryrobe Christmas presents, spending time outside and of some very courageous people going for festive swims. We have picked out some of our favourite posts to share from Christmas & we will be looking out for the New Year Swim pics too :)
“Can't believe how amazing this weather is! Perfect for a winter dip. So glad I have my @dryrobe for afterwards though!!’’ @sarahrowssolo
“Naomi and sarah with just some of our amazing supporters and fish friends!’’@ptaswimmers
I'm so lucky to have swim spots like this!! 20mins at 6 degrees! I enjoyed every min! Even if there was a bit of swearing at the start! And we convinced Tom to go skins!! @neh_90
“Tow floats, Dry Robes and a degree of trepidation at Cromhall Quarry this morning. Warmer than last weekend's 2.5 degree shocker though.” @sonjajefferson
“Merry Christmas everyone....Team Bear ran our Christmas run 2016. 8 km along the Beach, and a lovely swim in cold sea..” @Jess Eric Bjørn Friis
”Our boy is officially a dryrobe wearer Merry Christmas one and all xxx” @Matt Price
“Was meant to go climbing…” @ndisaac1
“Best #christmasgift this year!” @anneglass
“Got dad a @dryrobe for Christmas! Looks like he's one of the cool kids now! Perfect for all the outdoor activities he likes to do” @beast_m0de_activate
“Looks like Santa got it right” @amandajayne30
“Best present ever! Ready for winter surfs with my bubby” @staygold92
“When your Christmas gifts are perfectly themed to your passion. Bike stand and #dryrobe...black and pink, obviously!” @charlie_triathlon
“ #크리스마스이브#커플사진 #임랑해수욕장#서핑 #dryrobe #서핑하고우리오빠지금앓아누움🤒 #메리크리스마스는집에서🎄ㅋㅋㅋ” @l.k.h_christina
“If you don't already know this lady, she is seriously awesome! One of many Alderney based authors. Check out her books on Amazon 'Work It Out in a Week' and 'Success at Sixty Plus'. She's also my favourite swimming buddy and the best cupcake baker! She has been a huge support as I prepare for my solo row around Britain, can't believe how lucky I am to have such great friends. Xxx” @sarahrowssolo
No snow and no sleigh, but the sickest Santa you've seen yet.
Remember, a dryrobe is not just for Christmas.
Photos by Olivier Morin
Warning: dryrobe should never be used when there is a risk of falling into water.
PLEASE USE COMMON SENSE WHEN USING DRYROBE PRODUCTS - BE AWARE THAT FALLING INTO THE WATER WHILE WEARING A DRYROBE WOULD BE A FAR FROM FUN EXPERIENCE AND THERE WOULD BE A SERIOUS RISK OF DROWNING EVEN FOR THE STRONGEST SWIMMER. HAVE FUN BUT BE AWARE OF THE DANGERS, EDUCATE YOURSELF & YOUR CHILDREN TO THE RISKS WITH ALL SPORTING ACTIVITIES.
dryrobe are opting out of Black Friday & cyber Monday. We are closing our office and giving the staff a paid day off on Friday the 25th November. We will be spending the day outside. The website will still be operational but we don't wish to be a part of the insanity.
dryrobe has always been about designing & building the best possible products and offering them at the best price we can. It is what we do. We have kept our prices largely unchanged for 4 years but post brexit, due to increased costs of materials and services we will be increasing our prices in the New year. We don't build our pricing on a model that has x amount of sale days 'built in', or produce 'sales' stock just for sale days and we dont have styles that go out of fashion.
We make the World's best change robes & sell them at the best prices we can with the best customer service we can, all day, every day. It is that simple.
It's not that strange a move, we aren't the only ones. Huge US Outdoor gear and apparel retailer, REI is going taking this approach for the second year. The Seattle-based retailer announced that it would close all 149 of its stores on both Thanksgiving and Black Friday. It would also pay all 12,287 employees to take the day off and spend it outside.
We walk our own path and make our own decisions and we have to do things in a way that makes sense for us. The sales simply don't suit our business or the way we work. They don't fit in with what we are about or reinforce any ideal we aspire to promote.
We value our relationships with our customers, and our retailers and we like to keep things simple. We hope that Black Friday might just be transforming from a day of consumerism & excess, into a day of minimalism and appreciation of the great outdoors.
We would like to think others might understand & even join in #OptOutside
Time to leave you with a quote from Tony Robbins:
It's not what we do once in a while that shapes our lives, Its what we do consistently.