Olympic Rio 2016 - Great Britain’s (almost) secret weapon - dryrobe
TEAM GB make an impression wearing dryrobe® #Rio2016
Who would have thought that dryrobe® would be official team kit at Rio Olympic games? How did this all come about and what is the adidas connection?
Well as we understand, the athletes already using dryrobe informed adidas® that this was the kit they needed. We have worked with many elite athletes in the past 6 years but it was still quite a surprise to get a phone call from the mighty adidas®. It was an exciting time with lots going on in the office but I remember when Sharon showed us the first email from them we did have to have a quick look to check that it wasn't a prank.
The chance to have Team GB athletes wearing dryrobes at #Rio2016 was the stuff of dreams and we worked for over a year towards making it happen, the whole time keeping our involvement hidden from the public & the other international teams.
The advantage the athletes would get from using the dryrobes was key to the decision making around when we could announce our involvement. After the games was the call.
You might have noticed that there were some key differences with the dryrobes in use at the Olympic games, most noticeably where was our logo? Well it was there, big & bold but on the inside due to the televised sponsorship issues and the mega deal that adidas® have with the Olympic Games. The dryrobe performance was the same & the Olympic team dryrobes also featured the new zip off sleeve, which offers the short & long sleeve versatility, all in one.
We will have this new Zip-off sleeve Model in our classic dryrobe branding, available very soon on our website. Make sure you follow us on social media for updates.
dryrobe® were an official supplier of Team GB kit, working with adidas® to supply the diving, triathlon and swimming teams across both the Olympics and Paralympics. The weather-proof, outdoor change robe was spotted throughout the Games and was worn by an array of leading athletes.
"dryrobe is one of those products you don't know you need until you put one on"
Probably one of the most notable exposures for dryrobe was Paralympian Ellie Robinson’s iconic entrance, before confidently winning gold in record time during the 50M Butterfly final. Her entrance in the dryrobe® attracted attention across social media, being described as ‘gangster’ by some - but her choice of clothing captured the imagination of the watching public.
The dryrobe was getting talked about by presenters who were discussing it's function and why the athletes were using the dryrobes. We were surprised to hear them being called dryrobes by name too. Obviously they had been getting some attention.
"The dryrobe was born from necessity, now it’s now used by sporting stars in world events"
Gideon Bright, owner and creator of dryrobe®, said: “What an unbelievable Games! We are extremely proud of our association with Team GB at Rio games, their most successful yet and we are honoured that dryrobe® was chosen to supply the athletes, working in collaboration with adidas®, as an official supplier to the swimming, triathlon & diving teams Olympic & Paralympic teams.
“Since the development of the first ever dryrobe®, we have continued to develop a product that performs for athletes at the highest levels. Our performance technical kit has become well respected, and is used by some of the world’s best athletes. It is great to hear that the athletes were the people who instigated the talks which led to our collaboration with adidas for the Rio 2016 Team GB kit.”
dryrobe® Ltd have also worked with a selection of organisations who have embraced the dryrobe ‘stay warm’ philosophy such as British Para-Swimming and Diving, GBR Lifesaving Team, USA Lifesaving Team, Various Red Bull events, The Royal Lifesaving society, Sport Relief challenges & many other reputable sporting and endurance focused companies & events.
Media contact: for media enquires, please contact Amy Paternoster on 01237 403764 or email firstname.lastname@example.org
What a brilliant performance at Lifesaving 2016, with 3700 competitors there was fierce competition and some great results. This year the competitions took place in the city of Eindhoven and Noordwijk, Netherlands from the 1st to 18th September 2016.
A big congratulations to the Australian BMD Northcliffe team who won the tittle of World Champion Lifesavers in the interclub open, they did a fantastic job and finished well above the rest of the competitors. Last Saturday the South African Durban SLSC took the title of Interclub youth champions, and the total ranking of national teams was won by New Zealand.
dryrobe® are proud kit suppliers to Team GB and Team USA (USLA National Team) when they attended the lifesaving World Championships. Here is a link to the dryrobe advance which was used by team GB and USA. The dryrobe has become a very popular and almost essential piece of kit for the surf lifesaving community since they started being used back in 2011.
List of full results of the inter club open and the interclub youth teams
We are looking forward to Australia hosting the World Championships in 2018, as it has been officially handed over to them. If you have any pictures or stories from the event we'd love to see them, get in touch with us through email or tag us at #dryrobe
Here are some pictures of team GB and USA with their custom dryrobes
Its been incredible watching the performance of the Paralympic athletes at the Rio Olympics 2016. At dryrobe® we are all about making sports and pastimes more accessible for all, no matter what age, gender or physical and athletic ability.
Here is an email we got, we thought we would share it with you.
Jacob is from Annapolis, Marlyand, USA., he lives with a mild form of cerebral palsey. His condition makes getting changed after a surf much more difficult, and he was looking for something to ease the struggle:
“I live in the US and was also looking for something which would dry the water off quickly. I was disappointed with products which looked like glorified coats but which weren't specifically manufactured with athletes and outdoor enthusiasts in mind. In my search efforts, I found www.dryrobeusa.com.
I was born with a mild form of cerebral palsy affecting the legs and balance and I use forearm crutches for long distances, but I still wanted this product. I don't let minor inconveniences weigh me down. I spoke with dryrobe’s USA Sales & Marketing Director at length clarifying my confusion and reassuring me, then I knew I had to have the robe. She was kind enough to get my order out ASAP so I could use it right away.
About the robe: the navy blue with gray lining was sent and it was very easy to put on and take off. Just as the instructions make clear simply slide the hands inside of the spacious robe and change clothes totally covered. I adjusted by tucking the back portion of the robe under my bottom sitting on it while I changed into my swim trunks. I was totally covered from the front, there was no fear of exposure. I know most of you will change back and forth the normal way, standing up, but even with this minor adjustment, I would highly recommend the dryrobe for recreational use, also. I plan on using my dryrobe at the beach soon. Thank you dryrobe USA for your help! It is much appreciated.”
Jacob C., Annapolis, MD
Great to hear that the dryrobe is being useful & really appreciate Jacob taking the time to tell us his story.
If you have personal experience or know of anyone with a unique story, we would like to hear about it. you can send us an email or tag with #dryrobe
dryrobe® are proud kit suppliers to Team GB and Team USA (USLA National Team) when they attend the lifesaving World Championships which will take place from the 1st to 18th September 2016 in the city of Eindhoven and Noordwijk, in the Netherlands.
We also know that many other competitors from around the globe will be packing dryrobes for this event.
The dryrobe has become a very popular and almost essential piece of kit for the surf lifesaving community since they started being used back in 2011.
We attend many surf lifesaving events & they don’t get any bigger than this.
The lifesaving World Championships - rescue 2016, Ocean & pool competitions are on the programme for National Teams, Inter-club Teams, Masters, Surfboat teams and IRB Teams.
The competition will be fierce between the competitors when competing at a national level. We are so proud to be involved, providing kit to keep competitors warm between heats and after events.
The International Lifesaving Federation (ILS) is the world authority in the global effort to prevent drowning and works with national lifesaving organisations to improve drowning prevention, water safety, water rescue, lifesaving, lifeguarding and lifesaving sport. ILS is a non-profit, non-political, non-religious, worldwide lifesaving sport and humanitarian organisation.
The International Federation was established in 1910 and is now representing over 30 million lifesavers and lifeguards in over 130 countries. They all have one objective: the preservation of human life in the aquatic environment. Sports competitions are organised under the motto ‘fit to save a life’.
The above information & the video are courtesy of: http://www.lifesaving2016.com/
We have teamed up with Spartan to produce a custom designed Spartan dryrobe. Here is a little info on the story so far..
There were only 100 of these custom Spartan dryrobes available on a Pre-Sale offer: Buy a SPARTAN dryrobe® & get a FREE race pass for any 2016 UK Spartan race. Needless to say they didn't last long. The offer was open to all but SOLD OUT very quickly, in fact with only one email sent to SPARTAN email subscribers & we saw some great comments on social media where many discovered the offer.
The interest in the SPARTAN dryrobe has been there for a while & when we met with the Spartan team in London earlier this year, we came back very excited to start work on the project.
The custom Spartan dryrobe has all the brilliant features of a regular dryrobe advance wi the addition of new external zip pockets, and the usual, large internal pocket and even a pocket for your MP3 player.
Spartan races began in the United States, and are now franchised to fourteen countries. There are three different types of race: the Sprint is 5km with 20+ obstacles; the Super is 13km+ with 25+ obstacles and usually a tougher terrain; the Beast is 20km+ with 30+ obstacles. There are also junior races for children under 14 which encourage teamwork and fun (as well as getting muddy).
Here are the remaining UK Spartan races for 2016: Peterborough, September 03-04 & Windsor, October 01-02
The new SPARTAN dryrobe® will be available to buy at the events & online very soon, but we are please to announce that SPARTAN have advised that, "due to the high demand", the offer has been opened again for the next 100 purchases”.
The first 100 were shipped a week earlier than estimated delivery date & this new offer has an ESTIMATED DELIVERY date 5th August 2016.
See this page for the offer SPARTAN dryrobe® + FREE SPARTAN UK race pass offer.
IMPORTANT NOTE: This offer only applies to purchases of the SPARTAN dryrobe®, (The product on this page).
Barry Mottershead and his girlfriend decided to travel to Baja and tour the coastline in kayaks.
They explored some beautiful stretches of coastline that were accessible only by boat, coming ashore in the evenings to camp. A friend supported them from land with a 4x4, but they were on their own for the most part - kayaking and surfing their way around some amazingly beautiful coastline. They packed some dryrobes to take along for the evening chill.
Here's the video from their trip... be warned though; it will make you want to pack up and go.
Barry was able to research his entire route using Google Earth. These days it's hard to get truly away from civilisation, people seem to be everywhere - but with this trip Barry really managed it.
Washing plates in rock pools and hunting for firewood, far away from convenience stores and hotels. The photos are stunning and a far cry from the crowded line-ups we are all getting used to here.
Yep, it makes you want to get away.
This year we are supporting the Castle Triathlon Series as an official sponsor. On Monday the 23rd of May we were at Castle Triathlon's Pop-Up City Triathlon in London. As well as sponsoring the changing area, we also had a stand selling dryrobes and really enjoyed the buzz of the city atmosphere.
Last weekend we were at the second event of the Castle Triathlon Series at Lough Cutra Castle in Galway, Ireland. Being a bank holiday weekend and also the first weekend of half term for a lot of the country the event was heaving with competitors and families alike.
Lough Cutra is one of the most impressive and imposing castles in the Castle Triathlon series. The history of the estate can be traced back to 866AD, and the castle itself looks out over the 1,000 acre lake, which is the largest privately owned lake in Europe. The scenery at Lough Cutra is absolutely stunning and as much an experience as taking part in the race.A truly inspiring young man named Bailey Matthews with Cerebral Palsy was also in attendance at this event and completed his second Castle Series Triathlon. Use the hashtag #bemorebailey to follow his amazing story.
We have a full calendar of events this year, travelling all over the country to be at different races & events. It's always fun to be involved in these races as we get to meet the people we made and developed the dryrobe for. After Lough Cutra, Castle Triathlon moves on to Cholmondeley Castle in Cheshire on June 26th, then to the Festival of Endurance at Hever Castle on July 10th, Castle Howard on the weekend of July 23rd and 24th. Then there's a hop across the Channel to the Chateau de Chantilly in France at the end of August, and the season closes back at Hever Castle in September.
As an official sponsor of Castle Triathlon Series, dryrobe is extremely proud and excited to be a part of these awesome events.
Have you heard of the Sedna Epic Expedition? Seriously, "epic" is the right word for what these ladies are doing! Ten women are on an epic adventure between 2014 and 2018. This summer and next they will embark on an amazing, three-month journey, snorkelling through 3,000 kilometres of freezing Arctic seas. They will scout and document the impacts of global warming both on the ecosystem and on the aboriginal peoples' traditional ways of life.
The Northwest Passage has been previously explored by Vikings, as well as European, American and Canadian explorers. The "sea women" will be using state-of-the-art imaging technology to map the ocean floor; will they find long-sunk Viking ships? In 1834 Captain Sir John Franklin led an expedition through these waters which ended in disaster; their two ships, HMS Erebus and HMS Terror were beset by ice and sank, killing Franklin and his 128 men. Will the sea women find these ships?
This is not a treasure finding expedition though. Team Sedna are looking at the issue of disappearing sea ice, and their findings will be made into educational programmes. The plan is that the expedition should serve as a call to action for people all over the world; after all, everyone is affected by this. As well as this, as an all-women team they hope to inspire other women and girls to think "big" and to follow their dreams, now matter how crazy they seem.
The ten women will be supported by a team of accomplished advisers including photographers, Inuit leaders and educators, biologists, experts and explorers. Still, it'll be bitterly cold and extremely challenging.
The women will face -2 degree water as well as changing sea ice conditions, icebergs, gale force winds, jellyfish, tusked walrus, polar bears, orcas and even Greenland sharks. We can't do much against jellyfish and sharks, but we think below-freezing water and gale force winds are just the sort of thing the dryrobe was developed for, and we're really proud to have provided the team with dryrobes for this expedition.
What we love about this expedition is that the organisers advertised for participants using a similar ad to the one Sir Ernest Shackleton famously placed in a London newspaper in 1914. Founder and leader Susan R Eaton posted an ad that said:
Women wanted for hazardous journey, small wages, bitter cold, long months of complete sunlight, constant danger, safe return hopeful, honor and recognition in case of success.
Who would be bonkers enough to answer an ad like that? Well, actually ten female ocean explorers aged between 26 and 56 answered. They are from Canada, the US, Mexico and New Zealand and will be attempting this snorkey relay of the Northwest Passage. Not only will this be a world record, they are genuinely going where no human has gone before.
This weekend 8,000 people will take on Nuclear Races multi-award winning event Nuclear Rush hosted at the famous "Secret Nuclear Bunker" in Kelvedon Hatch, Essex. With 50 obstacles to complete over 12km of varied challenging terrain the participants are in for a real test and that's just the standard race! This weekend features Nuclear Rush, Nuclear Onslaught and for the mad/brave there's the 48km Nuclear Oblivion. There is also Nuclear Rookies for children.
We are super excited to be there with the dryrobe tent supporting the event, it's gonna be an epic weekend!
Nuclear were the first OCR company to order their own custom colour way and branded dryrobes. The distinctive black and yellow with the Nuclear Races logo and hashtag are now a familiar sight not just at Nuclear events but at OCR events worldwide. You really don't have to look too hard, they're everywhere!
Nuclear Races was created by farmer James Parrish, who was formerly an equal partner of Adventure Race Essex. He decided he wanted to take obstacle course racing to a new level and so Nuclear Races was born. Unlike other events, Nuclear own the land on which they hold the races so they have no limits on how they want to set their courses. The result is a course that's gritty, muddy, wet and challenging but also great fun! Check out the highlights video from last year:
Nuclear Rush is just one in a series of Nuclear events this year. In September there's Nuclear Blast and Nuclear Blackout, and in November there's Nuclear Fallout. So if you feel like a real challenge this year book one or all of these into your race diary! On their website there's an offer where you can buy one of the Nuclear custom branded dryrobes, and you get race entry for free!
#dryrobe #dryrobeterritory #nuclearraces #nuclearrush