Our Story


1983
The 'dryrobe' was designed by British surfer Gideon Bright. The first prototype was based on an idea his mum had when he was a teenager, this change robe was a huge cape made from waterproof material, a towel lining and a hood. This soon became an essential piece of kit whenever he and his friends went surfing all year round on the cold Atlantic coast.


2010
Standing in a freezing cold car park on a rainy day, with a soggy towel robe on, Gideon decided to reinvent his mother's initial design using state-of-the-art garment technology. The first time he wears it to the beach, two people ask him where they can buy one. dryrobe® was born.


2012
The ‘dryrobe® Advance’ changing robe is further developed with improved quality and the introduction of new features including pockets, details and trims. The Towel dryrobe® is introduced to the range.


2014
This year saw the beginning of long-term partnerships with Red Bull, RLSS UK and Nuclear Races, as the dryrobe® Advance began to be adopted by a huge range of sports including open water swimming, triathlon, cliff diving, mountain biking and obstacle course racing. The long-sleeved dryrobe® Advanced is launched along with additional sizes and new accessories.


2016
Working alongside Adidas, we produced custom dryrobe® Advance change robes for Team GB at The Olympic and Paralympic Games in Rio. We’ve worked with Team GB ever since, supplying athlete kit for summer and winter games.


2018
Ambassadors Ross Edgley and Cal Major both set world records on adventures supported by dryrobe®. Ross becomes the first person to swim around Great Britain and Cal SUPs from Lands End to John O’Groats.


2020
As part of our commitment to sustainability, all new dryrobe® Advance products are now made using 100% recycled fabrics, and the Towel dryrobe® is produced using 100% organic cotton.


2022
We became a certified B Corp™, taking a huge step in our sustainability journey. This means our business practices are independently recognised for promoting positive environmental and social change.